Wednesday, 28 July 2010 16:23

Tie-Ins FAQ's

Written by  Dave Wohlner

tie-ins_lscWhat's a Tie-In?
Tie-Ins come in all shapes and sizes. In general you are looking to team up with a partner or partners to increase sales of all partner products. You are usually looking to promote this Tie-In to the trade to increase orders. Tie-Ins are beneficial to the trade for a variety of reasons.
1. Partners share expenses
2. Retailers see cross category lift
3. Consumer benefit from promotional offer

How does redemption work?
The partner is responsible for redemption for their product only. If you have a number of different offers/coupons on your necker, you are only responsible for your product.

Who will pay for print costs?
The print cost is usually the responsibility of the brand where the offer is promoted. In your case, if it is a wine product, then you will incur the costs to print the neck hangers. We have agreements in the past where partners do share in the production costs.

How is the promotion merchandised?
The brand that will promote the offer on their product is responsible for making sure that the offer is placed on the product. This could be done any number of ways depending on your executional methodologies.

How is Linear SC compensated?
We charge a partnership sourcing fee. This is Linear SC's fee for bringing partners together. There are two fee structures.
“Host”, shall mean the promotion partner requesting that we find other promotion partners. Fee is TBD.
“Guest”, shall mean participant that Linear SC identifies as a suitable partner for Host. Fee is TBD.

How do we review available partners?
We'll provide to you our Linear SC Terms and Conditions. These terms and conditions allow us to exchange confidential information. It allows us to provide information to our partners or potential partners that guarantees that you will use our agency as the exclusive agency when dealing with partners that we have brought to the party.

What is the next step?
Give This e-mail address is being protected from spambots. You need JavaScript enabled to view it a shout and he'll review your specific needs and give you more information.

Last modified on Friday, 30 July 2010 10:44

LSC: Brand builders and sales growers for the targeted and tactical.

Our agency excels at designing, developing and implementing sales, marketing and promotional programs.

CPG Trade Development = Look to grow THEIR category and your brand will go for the ride. It's all about sales. Their sales.

by Dave Wohlner Thursday, 17 May 2012 17:30

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