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Branding

Building solid, sales building foundations for our clients and their customers.
Tuesday, 27 July 2010 09:37

What is a Brand?

Written by  Dave Wohlner
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  • A name, term, sign or any other feature that identifies ones seller’s goods or service as distinct from those of other sellers.
  • A product or service name that is uniquely associated with emotional, rational (or sensory) values.
  • A character of sorts, able to positively persuade customers to make choices that are beneficial to their needs, wants and desires.

Brand Foundation

  1. Define: Current situation
  2. Determine: Real needs
  3. Coordinate: Senior team members
  4. Distribute: Final research
  5. Allow: Team discussion and review
  6. Deliver: Brand management foundation
Last modified on Tuesday, 27 July 2010 14:52
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LSC: Brand builders and sales growers for the targeted and tactical.

Our agency excels at designing, developing and implementing sales, marketing and promotional programs.

CPG Trade Development = Look to grow THEIR category and your brand will go for the ride. It's all about sales. Their sales.

by Dave Wohlner Thursday, 17 May 2012 17:30

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