Bonus packs - bonus packs can preempt competitive events, increase consumption, prevent excessive competitive price discounting and encourage purchase in categories with low brand differentiation.

Advantages of Bonus Packs

• Reward or retain current users.
• Attract attention at point-of-purchase.
• Offer price reduction.
• Generate savings through potentially low and predictable costs.

Disadvantage of Bonus Packs

• May reduce sales volume.
• May have low appeal for non-users.
• Can extend production lead time.
• May generate retailer objections.

Source: PMA