- Creative Layout - Put all the proper elements together into a coupon layout. This is usually done by your marketing department, a commercial printer or a promotional agency.
- Legal Copy - Write the coupon's small print in easy-to-understand language, containing redemption policy and a redemption address provided by a manufacturer's agent.
- Manufacturer ID Number (MIN) - Contact the Uniform Code Council (UCC) for your MIN. The MIN communicates information about your company to retailers.
- Tracking Code (Offer Code) - You can work with a manufacturer's agent to obtain this number.
- Family Code Structure - You can work with a manufacturer's agent to create this coding, which reflects your brand's product hierarchy.
Now that you've planned the execution of your coupon promotion, your next step is to put the actual coupon together.
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Coupons
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