The key to any successful promotion is doing your homework upfront. The following are some tasks to consider before you undertake a coupon promotion.Consider how coupons can compliment your business model
Regardless of your marketing or merchandising plan, coupons are flexible, lending themselves to a great variety of marketing mixes, targeting strategies and distribution channels.
Coupons are flexible, and can be an effective part of any marketing or merchandising plan. Coupons can:
- Generate new consumer trial.
- Introduce a new or improved product.
- Attract more new buyers and create consumer demand.
- Enter a new territory and rapidly expand the consumer base.
- Obtain broader product distribution.
- Increase current user purchases and prompt multiple purchases.
- Give sales an effective tool.
- Support consumer advertising and create additional interest.
- Expand the brand's consumer base and develop continuity.
- Enlist retail trade support such as additional store displays, more shelf facings and tie-in advertising.
- Soften the impact of a consumer price increase.
- Reduce product inventory and stimulate quick sales.
- Develop a distinctive brand personality.
- Reward brand loyalty.
Cross-ruff coupons (a coupon on one product, valid on the purchase of another product) can help:
- Support a line extension.
- Introduce a new or improved item.
- Promote a slower-moving brand.
- Support a tie-in promotion of selected or complementary products.
- Increase consumer awareness of a "sleeper" in a product line.
- Encourage repeat purchase and build brand loyalty.
Selecting an agency that knows couponing
Please let us know if you would like a Linear SC representative to guide you through the start-up process.
