Thursday, 05 August 2010 10:39

Why Tie-Ins?

Written by  Chris Lugo

tie-ins_lsc_02Given the right mix, tie-ins are an extremely effective way for multiple brands to team up. Not only are brands sharing cost in development and production, but they are also strengthening their brand message. And finally, retailers desire them because of cross-category purchases.

A Triple Win

Manufacturers Win:
Efficiency through shared costs
Increased product awareness and trial
Increased brand essence

Retailers Win:
Stimulated cross-category purchases
Increased store traffic

Consumers Win:
Saving money
Increased awareness

What can LSC do for me?

Experience: Our many years of involvement guarantees an efficient and smooth process

Turn-Key Services: Experienced brand team members will develop an exceptional program for many types of needs

Partnership Sourcing: Our diverse network of contacts can bring interesting parties together for beneficial and synergistic relationships

Market Research: With current market data, we'll identify appropriate consumer categories and segments

Creative Development: You'll benefit from a seasoned creative team that knows what it takes to get results

Production: State-of-the-art production services provides high-quality time after time

 

Effective Partnerships Work

With a variety of successful marketing initiatives, Del Monte Foods, Hormel Foods and E.&J. Gallo Winery increase trial for new users, reward retailers through cross-category purchases and realize efficiencies through shred costs.

LSC Involvement
Manage partnership relationship
Work with manufacturers to identify needs
Develop and implement trade and consumer programs

Last modified on Thursday, 05 August 2010 11:16

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